Backlinks keep your site alive, they help generate reading traffic and eventually gives you more favorable search engine ranking. You should be aware however that not every link is a beneficial one, even if you were able to create lot of links if these are not related to your site they will be deemed useless in the end.
If you want to have quality backlinks to your site you need to have a good site first. Make sure your contents are worth reading and that the readers will be enticed to come back because they benefit or learn valuable things from your page. Remember that a good site generates a lot of natural followers that eventually leads to favorable backlinks.
If you want to gain exposure you should also learn to utilize the power of articles directories such as ezine, ehow, articlebase, and other similar sites. Create good articles and submit them to these sites to help build links that will direct back to your site. Submitting quality contents to article directories also gives you more credibility as a writer.
Social networking and microblogging sites also give you more chances of advertising your page, use Facebook, MySpace or Twitter to help you advertise and direct readers to your site. Post the link to your content and encourage readers to go to that link. Since almost everyone has a Facebook or Twitter account nowadays it will be easy for you to reach your target market by putting links to your social networking sites.
Another way of building quality backlinks is by visiting other sites or blogs and posting quality comments on their articles, this strategy gives you the chance of putting your URL to the resource box which in turn will link back to your site. Being a guest writer also helps, if you can write good and informative articles people will be curious to see who’s behind those post and they will definitely seek out your site.